The challenge was to adapt LUSH’s vibrant, colourful  packaging language to support mental wellness while developing my  own design approach within an established brand identity.

The Process

I researched therapeutic techniques that could be meaningfully paired with the 'Chill Pill' product range, landing on EFT tapping and hand and foot reflexology. Both effective methods for calming the nervous system and releasing stress through small, targeted movements across the body. Each technique was selected specifically because it could be practised directly alongside a LUSH product, making the pairing feel purposeful rather than decorative. This informed the structure of a card deck i designed for inside the box, as well as a poster and stickers.

The Outcome

The final design uses a bold gradient with swirling patterns to evoke a sense of calm, with hands wrapping the box acting as a visual metaphor for a comforting hug, connecting to the title Handle with Care. A QR code links to a soothing playlist, while the reusable poster, stickers, and cards ensure the toolkit continues to offer value as part of a daily self-care routine beyond the initial unboxing.